Dashframe is a side project I run alongside my full-time role as a product consultant, where I help digital teams build products people want.
Let me start by saying: Dashframe is not for everyone. It’s for those who want to understand how companies evolve their positioning to win both minds and markets.
I started Dashframe out of a growing obsession with how framing drives adoption. While working in product, I saw firsthand how framing shapes perception and often determines a product’s success.
The Dashframe Content Hub is where I publish articles and resources for early-stage founders, product managers, and product marketers. It’s built for those who want to learn from the real-world shifts that helped shape winning products.